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Small business website redesign services

We rebuild an old, slow or broken small business website on the same domain, move your content over and redirect every old address. From $249/mo with no setup fee, relaunched in 3 to 6 weeks.

Spec summary

Stand Up
Included
Growth
Included
Untapped
Included
From
$249/mo on Stand Up, 1-year term
Setup fee
$0
Timing
Relaunch in 3 to 6 weeks once we have everything we need from you (your content, logins and photos)

Stand Up and Growth have fixed prices, so your bid is instant. Custom work is reviewed by Chris, who gets in touch to talk it through. See plans

Website redesign, revamp or rebuild?

A website redesign rebuilds the site you already have instead of starting from nothing. Your domain, your content and the search history attached to your old pages carry across to the new site.

Whether you call it a redesign, a revamp or a rebuild, the work is the same: a new design and a new build on the address your customers already know, with every old URL redirected to its new page.

If you have no site yet, or nothing worth keeping, our web design service for a new site is the better fit.

What is included in a website redesign

On every plan. Every plan spec is on the plans page.

Your domain
Kept. DNS cutover and SSL are handled as part of the relaunch.
Content migration
Existing pages, copy and images moved to the new build
Redirect map
A 301 redirect for every old URL, in place before cutover
Design
Custom, no theme or page builder
Pages
Up to 8 content pages on Stand Up; up to 15 content pages, plus the monthly post on Growth
Hosting and SSL
Included, managed and monitored. No separate host bill.
Search foundation
On-page SEO and LocalBusiness, WebSite, BreadcrumbList schema
Accessibility
WCAG 2.1 AA build target and accessibility statement
Maintenance
Monthly, on every plan
Launch performance standard
Lighthouse 95+ performance; 100 accessibility, best practices and SEO. Details in the Service Agreement, section 4.6.

Website redesign deliverables

What you receive, in the order it happens.

Audit

  • Speed, broken links and page inventory of your current site
  • Every existing URL documented for the redirect map
  • A structured brief: services, towns and brand assets

Design

  • A live staging site with your real copy and photos
  • Revisions before launch: 2 consolidated rounds (extra rounds billed hourly)

Migration

  • Content moved from the old site to the new build
  • Copy that needs rewriting for search flagged, with recommendations
  • Full quality pass on phones, desktop and accessibility

Relaunch

  • DNS cutover and SSL
  • Full 301 redirect map deployed
  • Sitemap submitted to Google Search Console

When is it time to redesign your website?

When it stops turning visitors into calls, not only when it looks dated.

  • People find the site but don't call or fill in the form
  • The design looks dated next to competitors who invested in theirs
  • The site is slow or hard to use on a phone
  • You can't update content without calling a developer
  • The site runs on a platform you've outgrown, such as an old WordPress, Wix or Squarespace setup
  • Your Google Business Profile sends visitors to a site that doesn't match your brand
  • The site has no schema markup, so search engines and AI assistants can't read it clearly
  • Accessibility problems are a legal risk

Not included

  • Rewriting all of your content. Migration is included; full rewrites are scoped separately.
  • Online stores and web apps. These are quoted as Untapped custom work.
  • Social media management. It is an add-on, quoted in your bid.
  • Google Business Profile management and monthly blog posts on Stand Up. Both are part of Growth.
  • New pages or features after launch. These are quoted separately; minor copy updates are covered by the monthly change request.

How long does a website redesign take?

Most redesigns relaunch in 3 to 6 weeks once we have everything we need from you (your content, logins and photos) from the signed proposal.

  1. 1

    We audit what you have

    Speed, links and every URL on the old site, documented for the redirect map.

    Week 1

  2. 2

    You approve the design

    A live, clickable staging site with your real copy and photos.

    Weeks 1 to 3

  3. 3

    We build and migrate

    The new build, schema and search foundations, and your content moved over.

    Weeks 2 to 5

  4. 4

    You relaunch, SEO intact

    DNS cutover, SSL, the redirect map and sitemap submission.

    Weeks 3 to 6

Need more time? The schedule moves at your pace, with no penalties.

Website redesign cost compared with an agency

Published agency prices, with sources, next to ours.

Building the site

Typical agency
Agency-built small business websites typically start around $5,000. Most web design projects reviewed on Clutch cost under $10,000. It is a one-time project fee; hosting and upkeep are billed separately.12
Untap Web
Setup fee $0. Stand Up is $249/mo, so the first year is 12 x $249 = $2,988, with hosting and maintenance included.

Keeping it maintained

Typical agency
Agency website maintenance typically runs $300 or more per month.1
Untap Web
Included in the monthly price on every plan.
  1. 1. FitSmallBusiness (2025), accessed October 2026: fitsmallbusiness.com/website-costs
  2. 2. Clutch (2026), accessed October 2026: clutch.co/web-designers/pricing

Plans

Plans from $199/mo, no setup fee.

Every plan includes a rebuild of your existing site.

Rebuilds from our client list

A few featured rebuilds, with measured mobile speed before and after.

All featured work
  • Stucky's Garage Doors homepage as built by Untap Web

    Stucky's Garage Doors

    Wentzville, MO

    Trade
    Garage door repair
    Scope
    Site rebuild, 3 county location pages
    Mobile speed
    Lighthouse performance 17 before, 97 after
  • B. Woody's Tree Service homepage as built by Untap Web

    B. Woody's Tree Service

    St. Charles, MO

    Trade
    Tree service
    Scope
    Site rebuild, 2 county location pages
    Mobile speed
    Lighthouse performance 53 before, 96 after

Website redesign services by county

Every county we serve has its own page with local census data.

What owners ask before committing to a redesign

How much does a small business website redesign cost?

Untap Web redesigns on a subscription starting at $249/mo ($199/mo on a 2-year term), with no setup fee and no upfront invoice. Stand Up covers a custom redesign of up to 8 content pages with hosting, SSL, schema and accessibility built in. Growth at $649/mo adds county location pages, a monthly blog post and Google Business Profile management. For comparison: agency-built small business websites typically start around $5,000 (FitSmallBusiness, 2025).

How long does a website redesign take?

Most redesigns relaunch in 3 to 6 weeks once we have everything we need from you (your content, logins and photos): audit, design, build, content migration and quality checks, then the relaunch with a full redirect map so your existing search rankings carry over. If your timeline runs longer, we work at your pace.

Do I keep my domain when I redesign?

Yes. Your domain is always yours. We handle the DNS cutover, the SSL certificate and the redirects as part of the relaunch, and your domain, content and brand assets stay yours before and after.

What happens to my old SEO when I redesign?

A redesign that skips the redirect map throws away the search history of your old pages. We map a 301 redirect for every URL on your old site before cutover, so Google passes that history to the new pages instead of finding errors. We also submit a fresh sitemap to Google Search Console at launch.

Do you migrate content from my current site?

Yes. Content migration is included in every redesign: your copy, images and structured content move to the new build. If copy needs rewriting for search, we flag it with recommendations; full rewrites are scoped separately.

Can you redesign a WordPress site to a modern stack?

Yes. We export your content, rebuild the site on Next.js, and apply a full redirect map so no search history is lost in the move.

Answered by Chris Melson, Founder & CEO.

Your website should be bringing in calls.

Pick a plan, your pages and the features you need, and see the price before the first call.

Stand Up and Growth have fixed prices, so your bid is instant. Custom work is reviewed by Chris, who gets in touch to talk it through.