Done-for-you website redesign for Midwest small businesses. Plans start at $249/month — no setup fees, no $15K project quote, content migration and redirect map included.
Project-based agencies quote $15,000–$40,000 to redesign a small business site — then bill a separate maintenance retainer. Untap Web redesigns on a subscription starting at $249/month. No upfront invoice. No change-order risk. Content migration and the 301 redirect map are included.
$15K–$40K project quote
$0
Setup / Upfront Cost
8–16 weeks to launch
3–6 wks
Redesign Timeline
55–70 avg. Lighthouse
95+
Score Guaranteed
Extra retainer for SEO
Included
SEO & AEO Foundation
Industry pricing for a small business redesign runs $15,000–$40,000 project-based — before the maintenance retainer starts. Untap Web redesigns on a subscription at $249/month. No upfront invoice. No surprise change orders.
Traditional agency redesigns run 8–16 weeks with approval gates at every phase. Our streamlined production process delivers a launched, ranked site in 3–6 weeks — with one consolidated feedback round, not an endless revision cycle.
Not a target — a contractual baseline. Every redesign ships on Next.js deployed to a global edge CDN. Most outgoing sites score 55–70. New sites start at 95 across all four Lighthouse categories.
Every redesign includes a full 301 redirect map, sitemap submission, and 30-day post-launch monitoring. No link equity lost, no rankings dropped, no surprise 404 audit bills six months later.
We move your existing pages, copy, images, and structured data to the new architecture. You don't spend weeks extracting and re-entering content — we handle it as part of the build.
A site needs a redesign when it stops converting visitors into customers — not just when it looks outdated. Speed, mobile usability, content structure, and search visibility are equally valid redesign triggers.
Compared to DIY builders, we deliver professional performance and ongoing maintenance. Compared to project agencies, we cost 80–90% less upfront and launch 2–3× faster — without sacrificing quality.
| Factor | DIY Builder | Project Agency | ★ Untap Web |
|---|---|---|---|
| Upfront cost | $0–$30/mo tool | $5,000–$75,000 | $0 setup fees |
| Monthly cost | $15–$40/mo | $0 (then retainer) | $249–$649/mo |
| Redesign timeline | 20–100 hrs DIY | 8–16 weeks | 3–6 weeks |
| Performance baseline | 55–70 Lighthouse | Varies widely | 95+ guaranteed |
| Ongoing maintenance | DIY | Extra retainer | Included |
| Content migration | DIY | Scoped separately | Included |
| SEO continuity (301s) | Manual / not included | Scoped separately | Included |
| Total Year 1 cost | $200–$5,000 | $5K–$75K | $2988–$7788 |
Every Untap Web redesign covers the full stack — design, development, migration, and the ongoing service layer. No line items, no surprises.
Every redesign follows the same sequence — from auditing your existing site to monitoring rankings post-launch. One point of contact throughout.
We audit your current site — Lighthouse scores, broken links, page inventory, and existing SEO signals. We document every URL for the redirect map. You complete a structured brief covering services, target markets, and brand assets.
We build the full redesign in a staging environment with real copy and real images. No static PDFs or wireframes — you review a live, clickable site and give one round of consolidated feedback.
We build on Next.js, implement AEO schema markup, wire in on-page SEO, and apply all performance optimizations. LocalBusiness structured data, breadcrumb schema, and FAQPage schema are standard.
We migrate your existing content to the new architecture, reformat copy for AEO direct-answer structure where needed, and complete a full QA pass across mobile, desktop, and accessibility checks.
DNS cutover, SSL setup, full 301 redirect map deployment, sitemap submission to Google Search Console, and Google Analytics handoff. We monitor Core Web Vitals and ranking changes for 30 days post-launch.
Need more runway? We work at your pace — no penalties, no pressure.
One subscription covers the redesign, ongoing hosting, maintenance, and all SEO foundations. Cancel anytime after your first year.
How does this compare to a traditional agency build? Read the full cost breakdown →Stand Up
The complete small-business redesign — custom ~5-page site, content migration, redirect map, and everything needed to look credible and rank.
Growth
The redesign that also wins on search — adds Local SEO, AEO blog content, and county-level pSEO pages to the Stand Up foundation.
Custom
Enterprise builds, complex integrations, e-commerce, or anything outside a standard scope.
No setup fees. No surprise invoices. Your content and domain are always yours. Timeline applies to Stand Up and Growth plans — Custom scope and timeline are determined per project.
A redesign is the single best moment to install a complete search foundation — because you're already rewriting the architecture. Businesses that redesign without baking in schema, AEO formatting, and Local SEO miss the compounding returns and face a second round of work months later.
Every county we serve gets a dedicated redesign page enriched with local market data — so search engines and AI assistants know exactly who we help and where.
How much does a local business website cost?
A full breakdown of what agencies, DIY builders, and subscription services actually cost — including the costs most pricing guides hide.
What is the difference between SEO and AEO?
Why a redesign is the right moment to install an AEO foundation — and why waiting until after launch costs more.
Project-based agencies quote $15,000–$40,000 for a small business redesign — before the ongoing maintenance retainer. Untap Web redesigns on a subscription starting at $249/month with no setup fees and no upfront invoice. The Stand Up plan covers a custom ~5-page redesign with hosting, SSL, AEO schema, and WCAG 2.1 AA-aligned accessibility. The Growth plan at $649/month adds county-level pSEO pages, monthly blog content, and Google Business Profile management.
Most Untap Web redesigns launch within 3–6 weeks from kickoff — discovery and audit, design, development, content migration and QA, then launch with a full redirect map to preserve your existing SEO. If your timeline runs longer, we work at your pace — no penalties.
Yes — your domain is always yours. We handle the DNS cutover, SSL certificate, and redirect configuration as part of the launch process. Your domain, content, and brand assets belong to you at all times, before and after the redesign.
Redesigns that skip the redirect map destroy years of accumulated link equity. Untap Web builds a full 301 redirect map for every URL on your old site before cutover — so Google transfers authority to your new pages rather than surfacing 404 errors. We also submit a fresh sitemap to Google Search Console at launch and monitor ranking changes for 30 days post-launch at no extra charge.
Yes. Content migration is included in every Untap Web redesign. We move your existing copy, images, and structured content to the new architecture. If your current copy needs rewriting for AEO formatting or on-page SEO, we flag it and provide recommendations — additional content rewrites are scoped separately if needed.
Yes. Many of our redesigns are WordPress migrations — typically delivering 30–50 point Lighthouse improvements and measurable ranking gains within 60 days of launch. We export your content from WordPress, rebuild the site on Next.js deployed to a global edge CDN, and apply a full redirect map so no SEO equity is lost in the transition.
Reviewed by Chris Melson, Founder & CEO
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Tell us about your business and we'll send a custom redesign proposal within one business day. No commitment required.
No setup fees. No surprise invoices.