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Websites, local SEO and AI search for Midwest trades. Specs and prices up front.

One monthly price covers the custom site, hosting and maintenance, with SEO and AI search set up at launch. No setup fee, no project invoice, launched in 3 to 6 weeks from O'Fallon, MO.

From
$199/mo2-year term
Setup fee
$0
Launch
3 to 6 weeksonce your materials are in

Plans

No setup fee. 1-year minimum term (a 2-year term gets the lower price), then month to month. Cancel with 30 days notice.

  • Stand Up

    A professional site that ranks and loads fast

    $199/mo on a 2-year term$249/mo on a 1-year term

    Content pages
    Up to 8 content pages
    SEO work
    SEO done at build only
    AI search work
    AI search setup at build only
  • Growth

    Monthly SEO and AI search work

    $599/mo on a 2-year term$649/mo on a 1-year term

    Content pages
    Up to 15 content pages, plus the monthly post
    SEO work
    Monthly SEO
    AI search work
    Monthly AI search work
  • Untapped

    Custom work: social, integrations, bigger builds

    Quoted in your bidCustom work is reviewed by Chris, who gets in touch to talk it through.

    Content pages
    Scoped
    SEO work
    Agency-style SEO
    AI search work
    Agency-style AI search

Featured work

A few of the Stand Up sites we have built, as delivered. Every one is built and maintained by the person who answers the phone.

All featured work
  • Stucky's Garage Doors homepage built by Untap Web, sky blue Service Van design with the Wentzville garage door repair headline

    Stucky's Garage Doors

    Wentzville, MO

    Trade
    Garage door repair
    Scope
    Site rebuild, 3 county location pages
    Mobile speed
    Lighthouse performance 17 before, 97 after
  • B. Woody's Tree Service homepage as built by Untap Web

    B. Woody's Tree Service

    St. Charles, MO

    Trade
    Tree service
    Scope
    Site rebuild, 2 county location pages
    Mobile speed
    Lighthouse performance 53 before, 96 after
  • Archer Spaces homepage, a clean and professional home organization site built by Untap Web

    Archer Spaces

    St. Charles & St. Louis County, MO

    Trade
    Home organization
    Scope
    New build, 2 county location pages
    Mobile speed
    Lighthouse performance 99 at launch

Services

Delivered inside the plans above. Pick what you need in the bid builder.

  • Custom website

    A new site designed and built for your business. Not a theme, not a page builder, and fast on a phone.

    Stand Up
    Included
    Growth
    Included
    Untapped
    Included
    Timing
    Launch in 3 to 6 weeks
  • Website rebuild

    An old, broken or slow site rebuilt on the same domain, so the address customers know keeps working.

    Stand Up
    Included
    Growth
    Included
    Untapped
    Included
    Timing
    Launch in 3 to 6 weeks
  • Local SEO and Google Business Profile

    Rank in the map pack for the towns you work in, with a Google Business Profile that stays current.

    Stand Up
    SEO done at build only
    Growth
    Monthly SEO
    Untapped
    Agency-style SEO
    Timing
    Set up at launch on every plan. Monthly on Growth. Untapped quoted to scope
  • AI search visibility (AEO)

    Your business named when customers ask ChatGPT, Perplexity or Google AI Overviews who to call.

    Stand Up
    AI search setup at build only
    Growth
    Monthly AI search work
    Untapped
    Agency-style AI search
    Timing
    Set up at launch on every plan. Monthly on Growth. Untapped quoted to scope

Included in every plan

Standard on Stand Up, Growth and Untapped. Not line items, not upsells.

Hosting and SSL
Included
Online estimate requests
Included
Review request page
Included
Base schema
LocalBusiness, WebSite, BreadcrumbList
Monthly maintenance
Included
Setup fee
$0
Site design
Licensed
Domain
Yours
Content
Yours
Consent-gated analytics
Google Consent Mode v2, Global Privacy Control honored
Privacy policy and terms
Names every vendor your site runs
Accessibility
WCAG 2.1 AA build target and accessibility statement
Lead form consent
Consent language sized to how you contact customers
SMS policy page
Included

How it works

Three steps, in order. Nothing is billed before you sign a proposal.

  1. 1

    Build your bid

    Pick a plan, your pages and the features you need in the bid builder. Stand Up and Growth have fixed prices, so your bid is instant. Custom work is reviewed by Chris, who gets in touch to talk it through.

    Instant for Stand Up and Growth

  2. 2

    Build

    Custom design and build, reviewed with you on a live staging site before it goes live on your domain.

    Launch in 3 to 6 weeks

  3. 3

    Maintained

    Updates, security and maintenance every month, for one monthly price. Growth adds monthly SEO and AI search work.

    Every month

Who answers the phone

Untap Web. O'Fallon, Missouri.

Chris Melson, founder of Untap Web

Transformation Executive with 20+ years at LSEG, Thomson Reuters, and other global enterprises. Founder of Untap Web, LLC.

There is no call center and no account manager layer. When you call the number on this page, Chris picks up.

About Untap Web

Founder
Chris Melson
Based in
O'Fallon, MO
Hours
Monday to Friday, 9 AM to 5 PM Central

Questions

Straight answers. Anything else, call.

How much does a small business website cost?

Stand Up is $249 a month on a 1-year term or $199 on a 2-year term. Growth is $649 a month on a 1-year term or $599 on a 2-year term. Untapped custom work is quoted to scope. There is no setup fee and no separate project invoice on any plan.

How long does it take to build a website?

Stand Up and Growth sites launch in 3 to 6 weeks once we have everything we need from you (your content, logins and photos) from the signed proposal. Untapped builds get a launch date in the proposal, since the scope sets the schedule.

Is there a contract?

1-year minimum term (a 2-year term gets the lower price), then month to month. Cancel with 30 days notice. The term is set in section 5.2 of the Service Agreement.

Will I own my website if I cancel?

The site design is licensed to you, not sold outright (like software you subscribe to). Your domain and all of your content are yours, always. If you cancel, you get a complete export of your content.

What is AEO and how is it different from SEO?

AEO stands for Answer Engine Optimization. SEO aims for a ranked link in Google; AEO is the work that gets your business named and quoted when someone asks ChatGPT, Perplexity or Google AI Overviews a question like "who replaces garage doors near me".

It uses clear answers, structured data and pages written so these tools can quote them accurately.

Know the price before the first call.

Pick a plan, your pages and the features you need, and see the price before the first call.

Stand Up and Growth have fixed prices, so your bid is instant. Custom work is reviewed by Chris, who gets in touch to talk it through.