Can You Get Sued for Using Google Analytics in 2026?
Yes, in some states. How CIPA and other wiretap laws reach Google Analytics and Meta Pixel, state by state, for Midwest small business websites.
Who answers the phone
Untap Web is Chris Melson, in O'Fallon, MO. There is no call center and no account manager layer: when you call, he picks up.
- Phone
- (314) 504-1142
- Answered by
- Chris Melson
- Hours
- Monday to Friday, 9 AM to 5 PM Central
- Based in
- O'Fallon, Missouri
- Bid
- Stand Up and Growth have fixed prices, so your bid is instant. Custom work is reviewed by Chris, who gets in touch to talk it through.
Credentials
- Name
- Chris Melson
- Role
- Founder & CEO, Untap Web, LLC
- Experience
- 20+ years in enterprise technology and operations
- Previous firms
- LSEG, Refinitiv, Thomson Reuters
- Largest role
- Head of Global Trading Systems Support at LSEG, a 200+ person division
- Education
- MBA, BS Computer Science, BA Management (Webster University, St. Louis)
Chris Melson spent more than 20 years in enterprise technology and operations at global firms, including LSEG, Refinitiv and Thomson Reuters, most recently running a 200+ person global support division at LSEG.
Untap Web applies the same habits to the websites of Midwest trades and local businesses: find what is actually broken, fix it properly, and measure the result.
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How we work
Diagnose first
Before any code, we review your current site and listings: speed, structured data, name, address and phone consistency, and the gaps against local competitors.
Build deliberately
Page structure, structured data, performance and internal links are decided for your trade and towns, not taken from a theme's defaults.
Stay accountable
The subscription keeps us working on the site after launch, with a monthly change request and maintenance included.
Contract facts
The same terms on every plan. The Service Agreement has the full wording.
- Launch
- 3 to 6 weeks once we have everything we need from you (your content, logins and photos)
- Setup fee
- None
- Term
- 1-year minimum term (a 2-year term gets the lower price), then month to month. Cancel with 30 days notice.
- Revisions before launch
- 2 consolidated rounds (extra rounds billed hourly)
- Changes after launch
- 1 consolidated change request per month for minor copy and content updates
- Ownership
- Site design licensed. Domain and content owned by client.
- Agreement
- Read the Service Agreement
Guides by Chris Melson
On-Page SEO for St. Louis Service Businesses
A practical on-page SEO guide for St. Louis area service businesses: title tags, service area pages, schema, and internal linking that actually rank.
How Much Does a Website Cost in Cook County? (2026)
Cook County businesses pay $2,000 to $25,000+ for a website in 2026. See real market tiers, what drives cost up, and the total cost after launch.
TCPA Compliance for Service Business Lead Forms in 2026
TCPA rules for website lead forms changed in 2025. Here's what service business owners need on their site to stay compliant in 2026 (plain English).
Do Backlinks Still Matter for AEO? What Earns an AI Citation
Backlinks and AI citations aren't the same signal. Here's what Google's docs, a Princeton study, and Ahrefs data show, and what to do instead.
How Much Does Answer Engine Optimization Cost in 2026?
Answer engine optimization cost runs $1,500-$25,000+/month in 2026. What drives AEO pricing, what each tier includes, and how to spot a bad quote.
Local SEO Agency Pricing Compared (2026)
Named agency pricing, five billing models, and the incentive each one creates. See what WebFX, BrightLocal, and Whitespark actually charge.
Affordable Local SEO Services: What You Actually Get
Affordable local SEO services: sub-$500/mo clients are 75% more likely to be dissatisfied. What a real flat-rate scope includes, and red flags to check.
Start with your bid
Pick a plan, your pages and the features you need in the bid builder. Stand Up and Growth have fixed prices, so your bid is instant. Custom work is reviewed by Chris, who gets in touch to talk it through. Or call (314) 504-1142.