Hi, I'm Chris.

Throughout my career, I specialized in one thing: identifying where organizations are leaking value — through bad process, missing tooling, or the wrong architecture — and fixing it. I've done it at scale for some of the most regulated financial markets on earth.

When I looked at the local business web market, I saw the same failure modes everywhere. Agencies charging $8,000 upfront for WordPress sites built on shared hosting that score 45 on Google's performance tests. Owners locked into maintenance agreements that never produce results. No accountability, no KPIs, no transparency.

Untap Web is the fix. Every site runs on Next.js — the same framework powering TikTok, Twitch, and The Washington Post. We deploy to global edge CDNs. We ship with comprehensive structured data so AI search engines can cite your business. And we operate on a subscription model, so my incentives are permanently aligned with your growth — not your build invoice.

I'm based in St. Louis. My clients are mostly in the Midwest. I believe in doing business with a handshake and standing behind my work.