UntapWeb
Local SEO Service

Real Agency. Not a Tool. Actually Local.

Untap Web is a real Midwest agency — not a national tool brand with a dashboard. Growth plan includes full Google Business Profile management, citation cleanup, schema, and county-level landing pages. $649/month. No retainers. No minimums.

Directories Audited
50+
Add-on Fee
$0
GBP Management
Monthly
Included In
Growth
Why Untap Web

A real agency. Not a tool.

BrightLocal and Semrush show you dashboards. Untap Web does the work — GBP management, citation cleanup, schema, and county landing pages — every month, in markets we actually serve.

DIY dashboard

Full service

What You Get

GBP setup once

Managed monthly

GBP Management

Listings broken

50+ synced

Directory Health

AI search: zero

Built for both

AI + Google

Actually local. Not a national tool brand.

BrightLocal and Semrush sell software. Untap Web is a real agency serving Midwest markets. We know the competitive landscape in Cook County differently than in Sedgwick County — because we're here.

Cook CountyDuPage CountySedgwick CountyWayne County

Built for AI search, not just Google.

AI answer engines now surface local businesses for service queries. We structure your data — schema, GBP, AEO content — so ChatGPT, Perplexity, and Google's AI Overviews cite your business alongside the traditional Map Pack.

County-level pSEO pages included.

Every Growth plan client gets programmatic county-level landing pages enriched with census data — population, income, top industries. Each page targets a real local-intent query. National agencies don't build this.

GBP management, not just setup.

Most agencies set up your Google Business Profile once and walk away. We manage it monthly: posts, photos, Q&A, service descriptions, and category optimization — the signals that move Map Pack rankings.

Transparent pricing. One monthly rate.

Local SEO is included in the Growth plan at $649/month. No retainer negotiations, no project minimums, no surprise invoices. We publish the number because we stand behind the value.

2026 and Beyond

Local SEO now means ranking on AI, not just Google.

When someone asks ChatGPT or Perplexity “who's the best plumber in Cook County,” the answer pulls from structured data, review signals, and authoritative local content — the same signals that drive Map Pack rankings.

Untap Web builds for both channels simultaneously. Our schema markup, GBP strategy, and AEO content ensure you're cited by AI assistants and ranked in the Map Pack — while most local agencies are still optimizing for 2022.

Learn about our AEO service

Map Pack rankings

GBP optimization, citation signals, proximity

AI citations (ChatGPT, Perplexity)

Schema markup, AEO content, E-E-A-T signals

Google AI Overviews

Structured data + authoritative local content

Organic local results

County landing pages, on-page SEO, internal linking

What's Included

Everything in the local SEO stack

Available in the Growth plan. Local SEO requires the full-site foundation — you can't rank a profile without a site that backs it up.

Google Business Profile

  • Full GBP setup and ongoing management
  • Monthly posts, photo strategy, Q&A monitoring
  • Category optimization and service descriptions
  • Review response guidance

Citations & Schema

  • Citation audit and cleanup — 50+ directories
  • LocalBusiness JSON-LD with zip-code areaServed
  • On-page local SEO: geo headings, meta, links
  • Map Pack position tracking and GBP insights

Content & Pages

  • County-level programmatic SEO pages
  • Census-enriched local content per page
  • Monthly AEO blog post
  • Quarterly local SEO strategy call
Pricing

No retainer negotiation

Most local SEO agencies quote $500–$2,000/month retainers after a discovery call. We publish the number and let the work speak.

★ Growth Plan

$649/mo

Web design + Local SEO + AEO

One subscription. One invoice. No retainer negotiation.

Get a Free Audit →

No setup fees. Month-to-month after year one.

Local SEO works best with these

Local SEO without a fast, credible website is a leaky bucket — GBP rankings drive clicks that a slow site loses. AEO without local SEO misses the Map Pack entirely.

Growth plan clients get all three in a single subscription.

Frequently asked questions about local SEO

How much does local SEO cost for a small business?

Untap Web's local SEO is included in the Growth plan at $649/month — no setup fees, no retainer surprises. That covers Google Business Profile management, schema markup, citation audits, county-level programmatic SEO pages, and a monthly content strategy. We publish pricing openly because transparency is a ranking signal and a trust signal.

How long does it take to see results from local SEO?

Most clients see measurable improvement in Google Maps visibility within 60–90 days of GBP optimization and citation cleanup. Organic rankings for county-level service pages typically move within 3–4 months. Local SEO is compounding: the longer you build, the harder it becomes for competitors to catch up.

What is included in your local SEO service?

Our Growth plan local SEO includes: Google Business Profile setup and ongoing optimization (categories, services, photos, posts, Q&A), LocalBusiness JSON-LD schema on every page, citation audit and cleanup, county-level programmatic landing pages with census-enriched local content, on-page SEO (semantic headings, meta tags, internal linking), monthly AEO blog content, and quarterly strategy reviews.

What is the difference between local SEO and regular SEO?

Regular SEO targets the blue-link organic results. Local SEO targets Google's Map Pack and the local knowledge panel. The ranking factors are different: proximity, Google Business Profile completeness, review signals, citation consistency, and local landing pages. Untap Web builds for both — your site ranks in the links and your GBP ranks in the pack.

Do you manage Google Business Profile?

Yes — GBP management is a core component of the Growth plan. We handle category selection, service areas, products/services descriptions, weekly posts, photo strategy, Q&A monitoring, and review response guidance. GBP is the single highest-leverage local SEO asset for most small service businesses.

How does AI search change local SEO in 2026?

AI answer engines like ChatGPT, Perplexity, and Google's AI Overviews are increasingly the first stop for local service queries. They pull from structured data, review signals, and authoritative local content — the same signals that drive Map Pack rankings. Untap Web builds for both: our schema markup and AEO content strategy ensure you're cited by both traditional search and AI assistants.

Reviewed by Chris Melson, Founder & CEO

Free Local SEO Audit

Find out why your competitors are ranking above you.

We'll review your GBP, citations, and local presence — and send a custom proposal within one business day. No commitment required.

Get a Free Audit

No setup fees. No surprise invoices.