B. Woody's Tree Service
“20 Years of Experience. Finally, a Site That Shows It.”
Visit Live SiteBryan Wood has run B. Woody's Tree Service for 20+ years across Saint Charles County — but his old GoDaddy site was actively working against him. GSC showed 155 pages crawled but not indexed, 49 with no canonical tag at all, and 5 returning 404s. The cause: 79 blog posts sharing a single identical meta description, a homepage H1 targeting St. Peters instead of Saint Charles, and a schema @id pointing to a broken GoDaddy internal UUID instead of the actual domain. Layered on top: duplicate Google Business Profile listings splitting review equity across two profiles. We rebuilt on the Stand Up platform with correct county-level targeting, dedicated service pages for all 6 services, 2 county location pages powered by real census demographics, proper LocalBusiness schema, and CIPA/CCPA-compliant cookie consent. Mobile Lighthouse performance jumped from 53 to 96. The old site had 1 page indexed in Google. The new site hit 14 pages in the first GSC crawl.
Before & After
The Transformation
Drag the handle to compare the old site with the new build.
Performance
Built to Score. Every Time.
Every Untap Web site targets 90+ across all four Lighthouse categories. Performance, Accessibility, Best Practices, and SEO are not afterthoughts — they are the baseline.
Google Lighthouse
Mobile Scores
Before
After
In Motion
See It in Motion
Scroll recordings captured on real hardware. Before left, after right.
Feature Spotlight
Turning Jobs Into Reviews
Every Stand Up and Growth site ships with a dedicated /review page — a frictionless funnel that gets 5-star reviews out of satisfied customers before they leave the job site.
Bryan shows customers this page (or texts them the link) after every job. The QR code and one-tap button eliminate the friction of finding the Google listing — the customer just scans, taps, and types. No searching, no login confusion, no lost reviews.
Local Market Pages
Every County Page Is a Local Market Report
The 2 county area pages pull real U.S. Census data at build time — giving each page a genuinely unique angle on the local market instead of templated filler.
- Population, median household income, and top industry pulled from Census ACS data
- Cities within the county listed with population figures
- Zip codes injected into LocalBusiness schema serviceArea (primary map pack signal)
- Census-enriched FAQ — questions and answers reference county-specific data
- Nearby county links for hub-and-spoke internal linking across both areas
Local SEO Setup
Google Business Profile — One-Time Optimization
Bryan's GBP had never been fully optimized. We cleaned it up top-to-bottom at launch.
- Services — trimmed a bloated ~22-item list to 7 clean, keyword-focused entries with individual descriptions
- Description — 628-character version live: front-loads services + towns, owner-operated, 20+ years, bonded & insured, free estimates, 24/7 emergency
- Service area — expanded to 17 areas covering all 8 St. Charles County core towns + a focused St. Louis County set (Cottleville added)
- "Offers online estimates" attribute enabled
- Duplicate GBP listing identified — Google support case open; removal in progress
Removing the duplicate listing will consolidate all review equity onto a single authoritative profile — the #1 remaining map pack unlock for this client.
Technical
What Was Built
Pages
14
total pages
incl. 2 county pSEO pages
Structured Data
LocalBusiness- areaServed → St. Charles, St. Louis counties
- openingHoursSpecification → Mon–Fri, 24/7 emergency
- founder → Bryan Wood
WebSite- name
- url
- potentialAction → SearchAction
BreadcrumbList- Home → Service Areas → [County] (per area page)
Technical
- 2 County pSEO Pages
- LocalBusiness Schema
- BreadcrumbList Schema per area page
- CIPA/CCPA Cookie Consent
- Core Web Vitals: 96 Mobile / 100 Desktop
- Mobile-First Design
- AI Bot Access (ClaudeBot, GPTBot, PerplexityBot)
- Review Funnel Page (/review) — QR code + direct Google review link
- Census-powered area pages — city list, income, top industry per county
- GBP Optimization — services, description, 17 service areas, online estimates
Services Covered
Stand Up Tier — $249/mo
B. Woody's Tree Service was built on the Stand Up tier.
The Stand Up tier is the fastest path to a high-performance, properly-architected local business site. Five pages, real SEO, and a foundation built to last.
- ~5-page professional site
- LocalBusiness + WebSite schema
- County-level pSEO pages
- Core Web Vitals optimized
- Mobile-first design
- ADA compliant