Tree service, St. Charles, MO. A rebuild of the client's existing site on the Stand Up plan.
Bryan Wood has run B. Woody's Tree Service for 20+ years across Saint Charles County, but his old GoDaddy site was actively working against him. GSC showed 155 pages crawled but not indexed, 49 with no canonical tag at all, and 5 returning 404s. The cause: 79 blog posts sharing a single identical meta description, a homepage H1 targeting St. Peters instead of Saint Charles, and a schema @id pointing to a broken GoDaddy internal UUID instead of the actual domain. Layered on top: an unauthorized second Google Business Profile under his business name, which we later got removed after a months-long case with Google support. We rebuilt on the Stand Up platform with correct county-level targeting, dedicated service pages for all 6 services, 2 county location pages listing the cities and ZIP codes served, proper LocalBusiness schema, and CIPA/CCPA-compliant cookie consent. Mobile Lighthouse performance jumped from 53 to 96. The old site had 1 page indexed in Google. The new site hit 14 pages in the first GSC crawl.
Drag the divider, or use the arrow keys, to compare the old site with the new one.
What the B. Woody's Tree Service site does, on the live site. Add any feature to your bid.
A homeowner can check in seconds that Bryan covers their town before picking up the phone.
Each county page lists the cities served (8 in St. Charles County) above a box of the ZIP codes covered, with breadcrumb schema on every area page.
Included in every plan
Counts toward your page budget, like any content page.
Bryan can show a happy customer one QR code at the end of a job, and it opens his Google review form.
The /review page shows five stars, a large QR code and the line "Scan to leave us a review". The direct Google review link sits in the site footer.
Included in every plan
Customers can ask for a quote any time, with the details Bryan needs to price the job.
The Get a Free Estimate page asks for name, phone, email, the service needed and job details, beside the phone number, email and business hours.
Included in every plan
Someone with a tree down can reach Bryan in one tap, wherever they are on the site.
On phones the number stays in the header, and a Call Now and Free Estimate bar is pinned to the bottom of the screen.
Included in every plan
Cookie consent banner
Visitors choose whether they are tracked, and analytics and ad tracking wait until they do.
Ready for AI search
AI search tools can read the site and point people asking about tree service to B. Woody's.
Google Business Profile cleanup
The profile customers see on Google Maps now matches the site and lists the towns Bryan serves.
Google Lighthouse, measured by Untap Web. Higher is better; 100 is the maximum.
| Category | Previous site, mobile | New site, mobile |
|---|---|---|
| Performance | 53 | 96 |
| Accessibility | 85 | 97 |
| Best practices | 96 | 100 |
| SEO | 100 | 100 |
Structured data is a set of labels in the site's code. Visitors never see them, but Google and AI assistants read them to learn who the business is, where it works, when it is open and what it offers. Clear labels help local and map results, and AI answers, describe the business correctly.
| What search engines are told | Why it helps |
|---|---|
| That this is a local business, and what it is calledLocalBusiness | Gives search engines and AI assistants one clear record of the business. |
| The areas it serves: St. Charles, St. Louis countiesLocalBusiness · areaServed | Helps search engines show the business to people searching in those places. |
| Its business hours: Mon to Fri, 24/7 emergencyLocalBusiness · openingHoursSpecification | Lets Google and AI assistants answer “Are they open now?” correctly. |
| Who founded it: Bryan WoodLocalBusiness · founder | Puts a real, named person behind the business, which builds trust with search engines and AI assistants. |
| The site's name and web addressWebSite · name, url | Helps Google show the right site name next to the business's pages. |
| How to search the site, using its own search pageWebSite · potentialAction.SearchAction | Tells search engines and assistants where the site's search lives. |
| The page path, for example Home, Service Areas, CountyBreadcrumbList | Shows search engines how the pages connect, so results can show a readable page path. |
Bryan's GBP had never been fully optimized. We cleaned it up top-to-bottom at launch.
Customers searching for B. Woody's now find only the real, verified profile and its reviews.
Scroll-through recordings of the old and new sites. They play silently on a loop; use the controls to pause.
The Stand Up plan covers the build, hosting and maintenance for one monthly price with no setup fee. SEO and AI search are set up at launch. Stand Up and Growth have fixed prices, so your bid is instant.