Website design for Madison County customers

Before you design anything, picture who will open your site. In Madison County the median age is 40.2, and 18 percent of residents are 65 or older, which is higher than in most counties we serve. Younger adults aged 18 to 34 make up about 22 percent, in the middle of our range. About 74 percent of households own their homes. That is a mixed audience, so your site has to work for someone scrolling on a phone in a parking lot and for someone reading carefully on a larger screen at the kitchen table.

What should the site do for them? If many of your customers are homeowners, consider putting the service they most often call about first, with a short plain description and a phone number that can be tapped. If many are older, consider larger text, strong contrast and a visible address or service area so nobody has to hunt for it. If you also serve younger households, a quote request form that is quick to finish may be worth adding next to the call button. These are options to weigh against your own customers, not rules about how the county behaves.

Think about place, too. The county has eleven cities of 5,000 or more people, from Granite City, Edwardsville, Alton and Collinsville down to Pontoon Beach and East Alton. A visitor from Maryville wants to know you work in Maryville. Listing the cities you actually cover, with a short note on each if you have a real job to point to, helps both people and search engines. Because Madison County sits inside the St. Louis metro, some visitors will compare you with companies across the river, so show local photos, real reviews and a clear way to reach a person quickly.