How to Set an SEO Budget for 2026 (Allocation Framework)
A percent-of-revenue framework for setting your 2026 SEO budget: how to split it across website, local SEO, and AEO, and what to cut first.
Websites, local SEO and AI search for small businesses in Johnson County, including Overland Park, Olathe and Shawnee. Plans start at $199 a month with no setup fee, and your site launches in 3 to 6 weeks.
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Dentists (359 businesses)
A good site has to let new patients book online and see what to expect.
Remodeling (319 businesses)
A good site has to show finished projects and make it easy to ask for an estimate.
Landscaping (253 businesses)
A good site has to show before and after work and take quote requests by season.
Hair salons (207 businesses)
A good site has to show your work and let clients book a chair online.
Plumbing & HVAC (173 businesses)
A good site has to put a tap-to-call button in front of people with an emergency.
21.4% of Johnson County residents are 18 to 34 and 15.5% are 65 or older.
Nationally, 97% of adults under 30 and 78% of adults 65 and older own a smartphone (Pew Research Center, 2025).
Every plan includes custom design (mobile-first) and tap to call on every page, and every site meets Lighthouse 95+ performance at launch.
Median household income in Johnson County is about $110,000, higher than in most counties we serve.
Nationally, 97% of adults in households earning $100,000 or more own a smartphone, and 94% have home broadband (Pew Research Center, 2025).
We build light pages that load fast on a phone or a slower connection. Online estimate requests are included in every plan.
Johnson County has 12 cities of 5,000 or more people, including Overland Park, Olathe and Shawnee.
Nationally, there was a 19% fall in "near me" searches from 2021 to 2024 as search engines work out local intent on their own (BrightLocal, 2025).
Service-area pages for your main cities count toward your page budget. Page budgets by plan.
Source: U.S. Census Bureau, American Community Survey 5-year estimates.
Hosting, SSL and monthly maintenance are included, with up to 8 content pages on the lowest plan. Site design licensed. Domain and content owned by client.
Whether you run a telecommunications company in Overland Park or a healthcare practice anywhere across Johnson County, you're operating in a well-established, professional corner of the Kansas City metro. Sprint's legacy campus, now home to T-Mobile's regional operations, helped establish Overland Park as a telecom hub.
Whether you run a medical clinic in Lenexa or a physical therapy practice anywhere across Johnson County, you're operating alongside a deep healthcare employer base. HCA Midwest Health and the University of Kansas Health System both have a major local presence, and that workforce creates steady demand for every supporting business, from billing services to medical suppliers to the restaurants and retailers near hospital campuses.
Whether you offer accounting services in Prairie Village or financial consulting anywhere across Johnson County, you're working in a county with a strong base of financial and professional services firms. Netsmart Technologies, headquartered in Overland Park, serves healthcare technology clients nationwide, and CBIZ, an accounting and advisory firm, runs a major office here as well. That professional services ecosystem supports B2B vendors, staffing firms, and tech providers who all need a credible digital presence to compete for contracts with the corporate tenants that define Johnson County's economy.
Johnson County, Kansas has 620,631 residents in the Kansas City metro and one of the stronger local business markets among the counties we serve. Median household income is higher than most, and the poverty rate is about 5%, lower than most. Overland Park leads with 200,306 residents, then Olathe at 145,057, Shawnee at 68,542, Lenexa at 58,384 and Leawood at 33,809. Twelve cities have 5,000 or more people, including Merriam, Mission, Roeland Park and De Soto.
Professional Services is the largest sector, with 2,860 establishments, about 46 per 10,000 residents. Healthcare follows with 2,293, then Retail Trade at 1,816 and Finance & Insurance at 1,780. Among trades, we count 359 dentists, 319 remodeling businesses, 253 landscaping businesses, 207 hair salons, 173 plumbing and HVAC firms, 144 electrical businesses, 109 auto repair shops and 60 roofing companies. Most of those are small operators who share the same local searches, so a clear site and a clean listing can help one stand apart.
A contractor in Merriam and a dentist in Leawood need different pages, but both need clear service and city details. Beyond your own site, local listings help: the Overland Park Chamber of Commerce, the Northeast Johnson County Chamber of Commerce, the Shawnee Chamber of Commerce and the Better Business Bureau of the Midwest Plains each carry business profiles. If you are a member of one, make sure the name, address and phone number match your website. Untap Web builds the site, sets it up for local search and AI answers, and keeps the details of each plan on the plans page.
Source: U.S. Census Bureau, American Community Survey 5-year estimates. Sources for each figure are listed under the full market data.
Johnson County, KS. Census and industry figures, each with its source.
| Measure | Johnson County |
|---|---|
| People and households, Johnson County | |
| Population1 | 620,631 |
| Median household income12 | About $110,000 |
| Households that own their home1 | 69% |
| Median age1 | 38.3 |
| Cities of 5,000+1 | 12 |
| ZIP codes we serve3 | 35 |
| Metro | |
| Metro area1 | Kansas City, MO-KS |
| Metro population1 | 2,218,142 |
| Median earnings by industry, Johnson County | |
| Utilities1 | $96,196 |
| Professional Services1 | $92,747 |
| Information & Technology1 | $92,571 |
Johnson County has 359 dental offices. Standing out in a market this size takes more than a website.
| Trade | Businesses in Johnson County |
|---|---|
| Dentists | 359 |
| Remodeling | 319 |
| Landscaping | 253 |
| Hair salons | 207 |
| Plumbing & HVAC | 173 |
| Electrical | 144 |
| Auto repair | 109 |
| Roofing | 60 |
Source: U.S. Census Bureau, County Business Patterns 2022, retrieved September 2026.
Local chambers of commerce and business directories where Johnson County businesses can get listed.
| Name | Type |
|---|---|
| Overland Park Chamber of Commerce | Chamber of commerce |
| Northeast Johnson County Chamber of Commerce | Chamber of commerce |
| Shawnee Chamber of Commerce | Chamber of commerce |
| Better Business Bureau of the Midwest Plains | Better Business Bureau |
Source: Local chambers, business associations and BBB offices (verified 2026-09-25), retrieved September 2026.
66018, 66025, 66052, 66030, 66031, 66206, 66209, 66211, 66224, 66210, 66214, 66215, 66216, 66217, 66218, 66219, 66220, 66227, 66202, 66203, 66204, 66205, 66208, 66061, 66062, 66013, 66083, 66085, 66207, 66212, 66213, 66221, 66223, 66251, 66226
We work with businesses in every community of 5,000 or more people in Johnson County, KS, and the smaller communities around them.
Johnson County has 620,631 residents and 18,542 business establishments. Professional Services alone has 2,860, about 46 per 10,000 residents. A clear, fast site that names your cities helps you stand out.
The county has 12 cities of 5,000 or more residents, including Overland Park, Olathe, Shawnee, Lenexa, Leawood and Merriam. We can build a page for each city you serve. The right set depends on your service area.
We set up your Google Business Profile, service pages, city pages and structured data. The county's listing sites include the Overland Park Chamber of Commerce and the Better Business Bureau of the Midwest Plains, which can be worth claiming. Plans are on the plans page.
Yes. Merriam has 11,085 residents and Overland Park has 200,306. We can build pages for your trade and the cities you cover. Launch takes 3 to 6 weeks once we have everything we need from you (your content, logins and photos).
| County | Population |
|---|---|
| Jackson County, MO | 719,976 |
| Clay County, MO | 258,122 |
A percent-of-revenue framework for setting your 2026 SEO budget: how to split it across website, local SEO, and AEO, and what to cut first.
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Pick a plan and the features you need in the bid builder. Stand Up and Growth have fixed prices, so your bid is instant. Custom work is reviewed by Chris, who gets in touch to talk it through.
Build your bid| Stand Up, 1-year term | $249 a month |
|---|---|
| Plan cost per year | $2,988 |
| Customer value you entered | $1,000 |
| New customers a year to cover the plan | 3 |
| Pace that covers it | 1 new customer every 4 months |
This is arithmetic on the plan price, not a forecast. How many customers a site brings in depends on your trade, your market and your reviews.