Introducing the Untap Web Showroom

Every web agency says they build fast, high-performing websites. We decided to show it instead.

Today we are launching the Untap Web Showroom, a case study repository where you can see exactly what we built, how it performed, and which tier the client chose. No stock screenshots. No inflated claims. Just real sites with real scores and a full technical breakdown of what went into them.

Why Build a Showroom?

The web design industry has a credibility problem. Agencies show you polished mockups and reference vague metrics like "increased traffic" without any verifiable data. We think that is a bad deal for the business owner evaluating their options.

The Showroom exists to answer the questions you should be asking before signing with any web agency:

• What does the finished product actually look like?
• What do the Google Lighthouse scores say, not on desktop in a perfect environment, but on mobile?
• What structured data was implemented, and how specifically?
• What did this cost the client?

If an agency cannot answer those questions with hard evidence, that is your answer.

What Each Case Study Contains

Every Showroom entry includes:

Before and After: A side-by-side interactive slider showing the old site versus the new build. Where available, we also include scroll recordings so you can see the full mobile experience of both versions.

Google Lighthouse Scores: The actual mobile scores, with before and after where the data exists. We show all four categories: Performance, Accessibility, Best Practices, and SEO.

Technical Breakdown: Page count, structured data types with their key properties, and the specific technical features implemented. Not marketing copy, but a spec sheet.

Tier: Every case study shows which pricing tier the client is on. The tier determines what was built and why. We are transparent about this because it matters for you to understand what you would get at each price point.

First in the Showroom: Stucky's Garage Doors

The first site we are featuring is Stucky's Garage Doors, a family-owned garage door repair and installation company serving St. Charles, Lincoln, and Warren counties in Missouri.

What We Were Working With

Larry had been in the garage door business for years and had built a strong local reputation: 5.0 stars across Google, Facebook, and Nextdoor. But his web presence did not reflect that trust. The old site scored a 17 on mobile Performance and was invisible in local search for the counties he actually served.

What We Built

Stucky's is a Stand Up tier client at $249/month. That tier scope meant:

• An 8-page site covering the full service offering and business identity
• Three county-specific landing pages for St. Charles, Lincoln, and Warren, each built with real census demographic data (household income, population, homeownership rates) and Remodeling Magazine ROI data to answer the questions homeowners actually search for
• LocalBusiness schema with all six ZIP codes in the areaServed property, which tells Google precisely where Larry works
• BreadcrumbList schema on every area page to map the URL structure for search engines and AI answer engines
• A mobile-first design that matches how most local service searches actually happen: on a phone, in the driveway, when something breaks

The Results

Category	Before	After
Performance	17	97
Accessibility	94	93
Best Practices	54	100
SEO	54	100

The Performance jump from 17 to 97 is the one that matters most for search ranking. Google's Core Web Vitals are a direct ranking factor, and a score of 17 means real visitors are waiting several seconds for the page to load. Most of them leave.

The SEO score moving from 54 to 100 means the site now has all the technical SEO fundamentals in place: proper meta tags, canonical URLs, structured data, and a sitemap that tells Google what exists and where.

Why County Pages Instead of City Pages?

Stucky's is on the Stand Up tier, which uses county-level programmatic SEO, not city-level. That is by design. County pages are the right scope for a one-person operation covering a defined region. They give Larry a strong, defensible presence across his actual service area without generating dozens of thin pages that would dilute the site's authority.

If Stucky's were to move to the Growth tier, that architecture would expand to city-level pages: dozens of hyperlocal landing pages each targeting a specific community within those counties. But for a lean, high-margin brochure site, county-level is the correct call.

What This Means for You

If you are a local service business evaluating whether to invest in a new website, the Showroom gives you something most agencies cannot: a direct comparison of what existed before and what we delivered, with the data to back it up.

The stand Up tier starts at $249/month. There is no large upfront cost. The build, hosting, and maintenance are all included.

View the Stucky's Garage Doors case study or get your free bid and we will outline exactly what we would build for your business and what scores you can expect.