Website plans and specs
Every spec for Stand Up, Growth and Untapped custom work, with prices on a 1-year or a 2-year term. One monthly price covers the site, hosting, maintenance and the search work your plan includes.
- From
- $199/mo on a 2-year term
- Setup fee
- $0
- Launch
- 3 to 6 weeks once we have everything we need from you (your content, logins and photos)
- Term
- 1-year minimum term (a 2-year term gets the lower price), then month to month. Cancel with 30 days notice.
- Bid
- Stand Up and Growth have fixed prices, so your bid is instant. Custom work is reviewed by Chris, who gets in touch to talk it through.
Website plans
Every spec listed. Prices are per month, billed on the term you choose.
| Specification | Stand UpA professional site that ranks and loads fast | GrowthMonthly SEO and AI search work | UntappedCustom work: social, integrations, bigger builds |
|---|---|---|---|
| Price per month | $249/mo | $649/mo | Quoted in your bid |
| Website | |||
| Custom design (mobile-first) | Custom, no theme or page builder | Custom, no theme or page builder | Custom |
| Content pages1 | Up to 8 content pages | Up to 15 content pages, plus the monthly post | Scoped |
| Hosting and SSL | Included | Included | Included |
| Launch performance standard | Lighthouse 95+ performance; 100 accessibility, best practices and SEO. Details in the Service Agreement, section 4.6. | Lighthouse 95+ performance; 100 accessibility, best practices and SEO. Details in the Service Agreement, section 4.6. | Lighthouse 95+ performance; 100 accessibility, best practices and SEO. Details in the Service Agreement, section 4.6. |
| Online estimate requests | Included | Included | Included |
| Review request page | Included | Included | Included |
| Lead hand-off to your CRM | Quoted in your bid | Quoted in your bid | Quoted in your bid |
| SEO and AI search | |||
| SEO work | SEO done at build only. On-page SEO, schema, speed and local targeting set up at launch. No ongoing SEO after launch. | Monthly SEO. One targeted blog post a month aimed at a local search you want to win, plus Google Business Profile management. | Agency-style SEO. Scoped to your market and quoted in your bid. |
| AI search work | AI search setup at build only. Structured content, schema and AI crawler access set up at launch. No ongoing AI search work after launch. | Monthly AI search work. The monthly post is written and structured to be cited by AI answer engines (ChatGPT, Perplexity, Google AI Overviews), and your AI search setup is maintained monthly. | Agency-style AI search. Scoped to your market and quoted in your bid. |
| Base schema | LocalBusiness, WebSite, BreadcrumbList | LocalBusiness, WebSite, BreadcrumbList | LocalBusiness, WebSite, BreadcrumbList |
| Rich results schema | Not included | FAQPage, BlogPosting, Article, Person, AggregateRating, Offer, ItemList | Scoped in the proposal |
| Google Business Profile management | Not included | Included | Scoped in the proposal |
| Review management | Not included | Not included | Scoped in your bid |
| Area pages | Within your page budget | Within your page budget, built from U.S. Census data | Scoped to your markets |
| Name, address and phone consistency3 | Guided checklist | Assisted updates | Scoped in the proposal |
| Content | |||
| Blog posts | Not included | 1 per month, aimed at a local search you want to win and written to be cited in AI answers | Scoped in the proposal |
| We write your pages (you review and approve) | Not included | Included | Included |
| Logo and branding | Not included | Included | Included |
| Ongoing support | |||
| Monthly maintenance | Included | Included | Included |
| Monthly hands-on scope | Maintenance only | Maintenance plus active SEO and content work | Set in the proposal |
| Priority support | Not included | Included | Set in the proposal |
| Quarterly strategy call | Not included | On request | Set in the proposal |
| Revisions before launch | 2 consolidated rounds (extra rounds billed hourly) | 2 consolidated rounds (extra rounds billed hourly) | Set in the proposal |
| Changes after launch | 1 consolidated change request per month for minor copy and content updates | 1 consolidated change request per month for minor copy and content updates | Set in the proposal |
| Add-ons (social media, lead hand-off to your CRM, live Google reviews, extra pages) | Quoted in your bid | Quoted in your bid | Included in scope |
| Terms | |||
| Setup fee | $0 | $0 | $0 |
| Launch time | 3 to 6 weeks once we have everything we need from you (your content, logins and photos) | 3 to 6 weeks once we have everything we need from you (your content, logins and photos) | Set in the proposal |
| Minimum term | 1-year minimum term | 1-year minimum term | Set in the proposal |
| After the first term | Month to month, cancel with 30 days notice | Month to month, cancel with 30 days notice | Set in the proposal |
| Ownership | |||
| Site design2 | Licensed | Licensed | Licensed |
| Domain | Yours | Yours | Yours |
| Content | Yours | Yours | Yours |
| Compliance foundations | |||
| Consent-gated analytics | Google Consent Mode v2, Global Privacy Control honored | Google Consent Mode v2, Global Privacy Control honored | Google Consent Mode v2, Global Privacy Control honored |
| Privacy policy and terms | Names every vendor your site runs | Names every vendor your site runs | Names every vendor your site runs |
| Accessibility | WCAG 2.1 AA build target and accessibility statement | WCAG 2.1 AA build target and accessibility statement | WCAG 2.1 AA build target and accessibility statement |
| Lead form consent | Consent language sized to how you contact customers | Consent language sized to how you contact customers | Consent language sized to how you contact customers |
| SMS policy page | Included | Included | Included |
| Bid | Build your bid | Build your bid | Build your bid |
Stand Up
A professional site that ranks and loads fast
- Price per month
- $249/mo
- Content pages1
- Up to 8 content pages
- Hosting and SSL
- Included
- SEO work
- SEO done at build only. On-page SEO, schema, speed and local targeting set up at launch. No ongoing SEO after launch.
- AI search work
- AI search setup at build only. Structured content, schema and AI crawler access set up at launch. No ongoing AI search work after launch.
- Monthly maintenance
- Included
- Minimum term
- 1-year minimum term
All specs: Stand Up
- Custom design (mobile-first)
- Custom, no theme or page builder
- Launch performance standard
- Lighthouse 95+ performance; 100 accessibility, best practices and SEO. Details in the Service Agreement, section 4.6.
- Online estimate requests
- Included
- Review request page
- Included
- Lead hand-off to your CRM
- Quoted in your bid
- Base schema
- LocalBusiness, WebSite, BreadcrumbList
- Rich results schema
- Not included
- Google Business Profile management
- Not included
- Review management
- Not included
- Area pages
- Within your page budget
- Name, address and phone consistency3
- Guided checklist
- Blog posts
- Not included
- We write your pages (you review and approve)
- Not included
- Logo and branding
- Not included
- Monthly hands-on scope
- Maintenance only
- Priority support
- Not included
- Quarterly strategy call
- Not included
- Revisions before launch
- 2 consolidated rounds (extra rounds billed hourly)
- Changes after launch
- 1 consolidated change request per month for minor copy and content updates
- Add-ons (social media, lead hand-off to your CRM, live Google reviews, extra pages)
- Quoted in your bid
- Setup fee
- $0
- Launch time
- 3 to 6 weeks once we have everything we need from you (your content, logins and photos)
- After the first term
- Month to month, cancel with 30 days notice
- Site design2
- Licensed
- Domain
- Yours
- Content
- Yours
- Consent-gated analytics
- Google Consent Mode v2, Global Privacy Control honored
- Privacy policy and terms
- Names every vendor your site runs
- Accessibility
- WCAG 2.1 AA build target and accessibility statement
- Lead form consent
- Consent language sized to how you contact customers
- SMS policy page
- Included
Website
SEO and AI search
Content
Ongoing support
Terms
Ownership
Compliance foundations
Growth
Monthly SEO and AI search work
- Price per month
- $649/mo
- Content pages1
- Up to 15 content pages, plus the monthly post
- Hosting and SSL
- Included
- SEO work
- Monthly SEO. One targeted blog post a month aimed at a local search you want to win, plus Google Business Profile management.
- AI search work
- Monthly AI search work. The monthly post is written and structured to be cited by AI answer engines (ChatGPT, Perplexity, Google AI Overviews), and your AI search setup is maintained monthly.
- Monthly maintenance
- Included
- Minimum term
- 1-year minimum term
All specs: Growth
- Custom design (mobile-first)
- Custom, no theme or page builder
- Launch performance standard
- Lighthouse 95+ performance; 100 accessibility, best practices and SEO. Details in the Service Agreement, section 4.6.
- Online estimate requests
- Included
- Review request page
- Included
- Lead hand-off to your CRM
- Quoted in your bid
- Base schema
- LocalBusiness, WebSite, BreadcrumbList
- Rich results schema
- FAQPage, BlogPosting, Article, Person, AggregateRating, Offer, ItemList
- Google Business Profile management
- Included
- Review management
- Not included
- Area pages
- Within your page budget, built from U.S. Census data
- Name, address and phone consistency3
- Assisted updates
- Blog posts
- 1 per month, aimed at a local search you want to win and written to be cited in AI answers
- We write your pages (you review and approve)
- Included
- Logo and branding
- Included
- Monthly hands-on scope
- Maintenance plus active SEO and content work
- Priority support
- Included
- Quarterly strategy call
- On request
- Revisions before launch
- 2 consolidated rounds (extra rounds billed hourly)
- Changes after launch
- 1 consolidated change request per month for minor copy and content updates
- Add-ons (social media, lead hand-off to your CRM, live Google reviews, extra pages)
- Quoted in your bid
- Setup fee
- $0
- Launch time
- 3 to 6 weeks once we have everything we need from you (your content, logins and photos)
- After the first term
- Month to month, cancel with 30 days notice
- Site design2
- Licensed
- Domain
- Yours
- Content
- Yours
- Consent-gated analytics
- Google Consent Mode v2, Global Privacy Control honored
- Privacy policy and terms
- Names every vendor your site runs
- Accessibility
- WCAG 2.1 AA build target and accessibility statement
- Lead form consent
- Consent language sized to how you contact customers
- SMS policy page
- Included
Website
SEO and AI search
Content
Ongoing support
Terms
Ownership
Compliance foundations
Untapped
Custom work: social, integrations, bigger builds
- Price per month
- Quoted in your bid
- Content pages1
- Scoped
- Hosting and SSL
- Included
- SEO work
- Agency-style SEO. Scoped to your market and quoted in your bid.
- AI search work
- Agency-style AI search. Scoped to your market and quoted in your bid.
- Monthly maintenance
- Included
- Minimum term
- Set in the proposal
All specs: Untapped
- Custom design (mobile-first)
- Custom
- Launch performance standard
- Lighthouse 95+ performance; 100 accessibility, best practices and SEO. Details in the Service Agreement, section 4.6.
- Online estimate requests
- Included
- Review request page
- Included
- Lead hand-off to your CRM
- Quoted in your bid
- Base schema
- LocalBusiness, WebSite, BreadcrumbList
- Rich results schema
- Scoped in the proposal
- Google Business Profile management
- Scoped in the proposal
- Review management
- Scoped in your bid
- Area pages
- Scoped to your markets
- Name, address and phone consistency3
- Scoped in the proposal
- Blog posts
- Scoped in the proposal
- We write your pages (you review and approve)
- Included
- Logo and branding
- Included
- Monthly hands-on scope
- Set in the proposal
- Priority support
- Set in the proposal
- Quarterly strategy call
- Set in the proposal
- Revisions before launch
- Set in the proposal
- Changes after launch
- Set in the proposal
- Add-ons (social media, lead hand-off to your CRM, live Google reviews, extra pages)
- Included in scope
- Setup fee
- $0
- Launch time
- Set in the proposal
- After the first term
- Set in the proposal
- Site design2
- Licensed
- Domain
- Yours
- Content
- Yours
- Consent-gated analytics
- Google Consent Mode v2, Global Privacy Control honored
- Privacy policy and terms
- Names every vendor your site runs
- Accessibility
- WCAG 2.1 AA build target and accessibility statement
- Lead form consent
- Consent language sized to how you contact customers
- SMS policy page
- Included
Website
SEO and AI search
Content
Ongoing support
Terms
Ownership
Compliance foundations
- 1Content pages are home, about, contact, service pages, area pages and any other page we write content for. Privacy, terms and accessibility pages, review page, thank-you pages, 404 page and blog posts never count. Extra content pages are quoted in your bid.
- 2The site design is licensed to you, not sold outright (like software you subscribe to). Your domain and all of your content are yours, always. If you cancel, you get a complete export of your content.
- 3We keep your business name, address and phone consistent on your website and core profiles. Growth includes hands-on help updating your major directory listings. Stand Up gives you a prioritized checklist so you can update your listings yourself.
Prices are per month on the term you choose. 1-year minimum term (a 2-year term gets the lower price), then month to month. Cancel with 30 days notice. Site design licensed. Domain and content owned by client.
Untapped: custom work and add-ons
Anything outside a standard plan is scoped and quoted in your bid.
Untapped is custom work: social media, custom integrations, larger builds, or a site that does not fit the Stand Up or Growth specs. It has the same $0 setup fee and monthly maintenance; the scope, price and launch date are set in the proposal.
Past Untapped builds include a multi-metro contractor marketplace and a five-state home remodeling company. See them on the completed work page.
Add-ons on any plan
- Social media
- Quoted in your bid
- Lead hand-off to your CRM
- Quoted in your bid
- Live Google reviews
- Quoted in your bid
- Extra pages
- Quoted in your bid
Add-ons are never priced on the site. Pick what you need in the bid builder.
What an agency would charge
Published agency prices, with sources, next to ours. Agency builds are a one-time fee; hosting, upkeep and SEO are billed on top.
| Cost | Typical agency | Untap Web |
|---|---|---|
| Building the site | Agency-built small business websites typically start around $5,000. Most web design projects reviewed on Clutch cost under $10,000. It is a one-time project fee; hosting and upkeep are billed separately.12 | Setup fee $0. Stand Up is $249/mo, so the first year is 12 x $249 = $2,988, with hosting and maintenance included. |
| Keeping it maintained | Agency website maintenance typically runs $300 or more per month.1 | Included in the monthly price on every plan. |
| Ongoing local SEO | Agency SEO retainers typically run $2,000 to $20,000 per month.3 | Monthly SEO is included in Growth at $649/mo ($599/mo on a 2-year term), with the website. Stand Up has seo done at build only. |
Building the site
- Typical agency
- Agency-built small business websites typically start around $5,000. Most web design projects reviewed on Clutch cost under $10,000. It is a one-time project fee; hosting and upkeep are billed separately.12
- Untap Web
- Setup fee $0. Stand Up is $249/mo, so the first year is 12 x $249 = $2,988, with hosting and maintenance included.
Keeping it maintained
- Typical agency
- Agency website maintenance typically runs $300 or more per month.1
- Untap Web
- Included in the monthly price on every plan.
Ongoing local SEO
- Typical agency
- Agency SEO retainers typically run $2,000 to $20,000 per month.3
- Untap Web
- Monthly SEO is included in Growth at $649/mo ($599/mo on a 2-year term), with the website. Stand Up has seo done at build only.
Agency SEO retainers typically start around $2,000 a month (Clutch, 2026). Growth includes monthly SEO with your website from $599/mo.3
- 1. FitSmallBusiness (2025), accessed October 2026: fitsmallbusiness.com/website-costs
- 2. Clutch (2026), accessed October 2026: clutch.co/web-designers/pricing
- 3. Clutch (2026), accessed October 2026: clutch.co/seo-firms/pricing
Questions about the plans
Which plan is right for my business?
Stand Up ($249/mo) fits a business that needs a professional site live quickly: SEO and AI search are set up at launch, with no ongoing search work after launch. Growth ($649/mo) fits a business ready to compete in local search: monthly SEO (one targeted blog post a month aimed at a local search you want to win, plus Google Business Profile management), monthly AI search work and location pages for the counties you serve.
What does the 2-year term change?
Only the price. Stand Up drops to $199/mo and Growth to $599/mo on a 2-year term. The specs are the same on both terms. After the first term, either plan runs month to month.
What happens when the first term ends?
1-year minimum term (a 2-year term gets the lower price), then month to month. Cancel with 30 days notice. The term and cancellation are set in section 5.2 of the Service Agreement.
How many pages do I get?
Stand Up includes up to 8 content pages. Growth includes up to 15 content pages, plus the monthly post. Untapped builds are scoped. Content pages are home, about, contact, service pages, area pages and any other page we write content for. Privacy, terms and accessibility pages, review page, thank-you pages, 404 page and blog posts never count. Extra content pages are quoted in your bid.
Is there a setup fee?
No. The setup fee is $0 on every plan. You pay the monthly price from the start, and there is no separate project invoice.
How many revisions do I get?
Before launch: 2 consolidated rounds (extra rounds billed hourly). After launch: 1 consolidated change request per month for minor copy and content updates. Larger changes such as new pages or new features are quoted separately.
Can I move from Stand Up to Growth later?
Yes. Get in touch and we set out what changes on Growth and when the new price starts.
What do I own?
The site design is licensed to you, not sold outright (like software you subscribe to). Your domain and all of your content are yours, always. If you cancel, you get a complete export of your content.
What does custom work cost?
Untapped work is quoted to scope in your bid: social media, custom integrations, bigger builds or anything outside a standard plan. Add-ons such as social media, lead hand-off to your CRM, live Google reviews, extra pages are also quoted in your bid, on any plan.
Know the price before the first call.
Pick a plan, your pages and the features you need, and see the price before the first call.
Stand Up and Growth have fixed prices, so your bid is instant. Custom work is reviewed by Chris, who gets in touch to talk it through.