Author
Chris Melson
Founder & CEO · Untap Web, LLC
Transformation Executive with 20+ years leading high-stakes programs at LSEG and Thomson Reuters. Founder of Untap Web — building high-performance websites and AEO-optimized content for small businesses across the Midwest.
Expertise
Web DesignLocal SEOAnswer Engine OptimizationNext.jsStructured DataEnterprise Transformation
Articles by Chris Melson
Complete Guide to Google Business Profile Optimization for Service Businesses
Local SEO Checklist for Midwest Service Businesses (2026)
Why Your Website Needs SEO from Day One (Not Later)
AEO Checklist for Service Businesses (2026)
AEO for Small Businesses: A Practical Playbook for 2026
Schema Markup for AEO: Which Types Actually Get You Cited by AI?
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