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Untapped Tier · Custom EngagementHome Services MarketplaceMidwest & South · 22+ Metros

AboveBoardPros

Contractors Who Earned Your Business.

Visit Live Site 15,365pages built15,189city pSEO pages4portals, one codebase
AboveBoardPros homepage hero with the Contractors Who Earned Your Business headline, zip code search, and service picker

AboveBoardPros matches homeowners with screened, state-verified contractors across 22+ metros in 11 states. Free for homeowners, no pay-to-rank listings, and every pro checked against official state contractor databases before they appear in a single search result.

Under the marketing surface is a full marketplace platform, the largest build in this showroom by an order of magnitude. Four portals run from one Next.js 16 codebase and serve two brands from a single deployment. A real-time routing engine puts internal contractor partners and external ping-post buyers in the same auction, then delivers the winning lead straight into a CRM, a custom webhook, or email, in parallel. Billing runs on Stripe through a double-entry ledger with automated weekly settlement, and every lead form is gated behind TCPA consent capture with an independent TrustedForm certificate.

The public surface alone spans more than 15,000 indexed URLs: state, city, and service pages generated at build time from census and market data, plus a 168-article cost guide library. All of it ships at a 99 mobile Performance score.

Platform Scale

The Scale of the Build

Every figure below is sourced from the live sitemap or the repository itself. No estimates.

15,365
indexed URLs

live sitemap · Jul 2026

88.9K
lines of TypeScript

509 source files

119
automated test files

routing · billing · compliance

13
scheduled jobs

settlement · retries · monitoring

Architecture

Four Portals. One Platform.

Every surface below runs from a single codebase against one platform core. Portal interfaces are client-confidential, so this map stays abstract on purpose.

Platform Core

  • Real-time lead routing + ping/post auction engine
  • Double-entry billing ledger
  • Consent + compliance gating
  • Census-backed market data layer
  • Role-based access control

Public Marketing

2 brands

Two branded consumer sites, 15,000+ indexed pages, one deployment.

Admin Portal

Operations dashboards, lead oversight, reporting, and pricing controls.

Partner Portal

Contractor dashboards with live lead queues, billing, and campaign settings.

Affiliate Portal

Performance tracking and payout visibility for referral partners.

Timeline

Built in Phases, Shipped as a Platform

A greenfield build at this scale ships in stages. Each phase went live on the foundation the previous one proved.

  1. Phase 1

    Platform Architecture

    Multi-portal codebase, Postgres schema with row-level security, auth, and CI pipelines.

  2. Phase 2

    Marketplace Engine

    Lead routing, tiered matching, the Stripe billing ledger, and consent gating on every form.

  3. Phase 3

    Multi-Metro Rollout

    Census-driven pSEO across 22+ metros, the cost guide library, and the dual-brand launch.

Integrations

The Systems Behind It

A marketplace moves money, leads, and consent records between parties. Each of those flows runs on production-grade infrastructure.

Lead Routing

  • Unified auctioninternal partners and external buyers, one pool
  • Ping/Post biddingreal-time buyer auctions, sub-second ping response
  • CRM & webhook deliveryMarketSharp, custom endpoints, and email, in parallel
  • Multi-source ingestaffiliates, landing pages, partner feeds, deduplicated

Payments

  • Stripecheckout, invoicing, auto-recharge
  • Double-entry ledgeratomic, idempotent transactions
  • Weekly settlementautomated reconciliation

Data & Auth

  • Supabase Postgresrow-level security, multi-tenant
  • 180 SQL migrationsversioned schema, tested in CI
  • Zod validationtyped env and API contracts

Compliance

  • TrustedFormindependent consent certificates
  • TCPA gatingforms hard-block without consent
  • CSP + signed webhooksnonce scripts, HMAC verification

Operations

  • 13 cron jobssettlement, retries, monitoring
  • GitHub Actions CIstaging and production pipelines
  • Structured loggingJSON logs across every service

Performance

Built to Score. Every Time.

90+ across all four Lighthouse categories on real mobile hardware, not a sandbox.

Google Lighthouse

Mobile Scores

99
Performance
100
Accessibility
96
Best Practices
100
SEO
90–100 Good50–89 Needs Work0–49 Poor

Google Lighthouse

Desktop Scores

98
Performance
100
Accessibility
100
Best Practices
100
SEO
90–100 Good50–89 Needs Work0–49 Poor

In Motion

See It in Motion

A scroll-through tour of the AboveBoardPros build.

Compliance

Consent Infrastructure, Not a Checkbox

A marketplace handling homeowner contact requests at scale needs provable consent. On this platform it is engineered into every form, not bolted on.

  • TCPA consent language on every lead form, enforced server-side
  • TrustedForm: an independent certificate is captured with every submission
  • Forms hard-block submission when a valid consent certificate is missing
  • Consent timestamps and metadata stored with every lead record
  • Cookie consent banner: analytics stay off until the visitor explicitly accepts
  • Global Privacy Control (GPC) signals detected and honored automatically
  • Persistent "Cookie Preferences" control so a visitor can revoke consent anytime
  • Privacy Policy and Terms are dated and versioned, with a public revision history on every legal page
  • Nonce-based Content Security Policy on every page
  • Signed webhooks: payment and delivery events verified before processing
AboveBoardPros quote request form with consent language and TrustedForm-gated submission

Local Market Pages

Fifteen Thousand Pages of Local Intent

State, metro, and service pages generate at build time from census and market data across 22+ metros in 11 states. Every page targets a real search a homeowner actually makes.

  • State → metro → service URL hierarchy: 15,189 pages from one template system
  • Census-backed market data per metro: population, income, housing stock
  • 10 service verticals crossed with every covered city
  • FAQPage, Service, and BreadcrumbList schema on every pSEO page
  • Hub-and-spoke internal linking from metro hubs to service spokes
AboveBoardPros Chicago metro landing page with market data and service links

Technical

What Was Built

Pages

15,365

total pages

incl. 15,189 city pSEO pages

Structured Data

  • LocalBusiness
    • Per-page local entity with AggregateRating
    • PostalCode serviceArea signals per market
  • Service
    • Service × city landing pages with AggregateOffer
    • 10 service verticals across 22+ metros
  • FAQPage
    • Per-page question sets on service and metro pages
    • AI-extractable rendering
  • BreadcrumbList
    • State → metro → service trail on every pSEO page
  • WebSite
    • SearchAction + Organization with ContactPoint

Technical

  • Four portals, one codebase: marketing, admin, partner, affiliate
  • Two branded domains served from a single Next.js 16 deployment
  • 15,189 pSEO URLs: state, city, and service pages across 11 states
  • Unified lead auction: internal partners and external ping/post buyers compete in real time
  • Multi-source lead ingestion: affiliates, SEO landing pages, and partner feeds, deduplicated on intake
  • Stripe billing on a double-entry ledger, automated weekly settlement
  • TCPA consent + TrustedForm certificate on every lead form
  • Supabase Postgres with row-level security for multi-tenant isolation
  • 168-article cost guide library, geo-targeted per metro
  • 119 automated test files across routing, billing, and compliance
  • Next.js 16 + React 19 · Mobile PSI: 99 Performance

Services Covered

RoofingKitchen RemodelsBathroom RemodelsWindow ReplacementSidingDecksGarage DoorsHVACFencingInsulation

Untapped Tier · Custom Engagement

AboveBoardPros was built on the Untapped tier.

The Untapped tier is a custom engagement for businesses that have outgrown the standard plans: multi-market operators, regulated industries, and builds that need bespoke architecture. Scope and pricing are set per project.

  • Custom scope, custom architecture
  • Multi-metro pSEO at scale
  • Compliance engineering: TCPA, consent, licensing
  • CRM and third-party integrations
  • Full content and review systems
  • Everything in Growth, without the ceiling