Contractor marketplace, Midwest & South, 23 Metros. A new build, with no previous site on the Untapped (custom) plan.
AboveBoardPros matches homeowners with contractors it screens against state business registries, and every listing shows what was checked and when. It is free for homeowners, and listings cannot be bought. It covers 23 metros in 13 states across the Midwest and South.
Under the public site is a full marketplace platform, the largest build in this showroom. One Next.js 16 codebase serves two brands (AboveBoardPros for homeowners and RemodelingAdvisor for contractors who buy leads) and runs admin, partner and affiliate portals. Each request enters a real-time auction where in-network partners and outside buyers compete, and the winning lead is delivered to a CRM, a webhook or email. Billing runs on Stripe with a ledger and automated weekly settlement, and every request form is gated behind TCPA consent with a TrustedForm certificate.
The live sitemap holds 1,101 URLs: state, metro and city pages built from census and market data, a service page for each trade in each metro, and 76 cost and hiring guides. Mobile Performance scores 99.
A greenfield build at this scale ships in stages. Each phase went live on the foundation the previous one proved.
| When | Milestone | What happened |
|---|---|---|
| Phase 1 | Platform Architecture | Multi-portal codebase, Postgres schema with row-level security, auth, and CI pipelines. |
| Phase 2 | Marketplace Engine | Lead routing, tiered matching, the Stripe billing ledger, and consent gating on every form. |
| Phase 3 | Multi-Metro Rollout | Census-driven location pages across the metros, the guide library, and the dual-brand launch. |
What the AboveBoardPros site does, on the live site. Add any feature to your bid.
Contractors can see how leads are graded into tiers, and how an exclusive lead differs from a shared one, before they talk to anyone.
Behind the pages, each homeowner request enters one auction where in-network partners and outside ping/post buyers compete in real time. The winning lead is delivered to a CRM, a custom webhook or email.
Quoted
Homeowners and the contractors who buy leads each get a site written for them, without a second codebase to maintain.
AboveBoardPros and RemodelingAdvisor run from one deployment. The domain decides the brand, and each brand gets its own pages, sitemap and robots file.
Quoted
A homeowner searching for work in their metro lands on a page with real local numbers, not a generic page with the city name swapped in.
Each metro page carries census population and household income, plus mid-range project costs and resale returns from the 2025 Remodeling Cost vs. Value report, and links to a page for each trade.
Included in Growth
Every homeowner request carries a record that the person agreed to be contacted.
Submit stays disabled until both boxes are ticked (property ownership, and consent to calls and texts). A TrustedForm certificate is required before the request is sent, and the exact wording, its version and a timestamp are stored with the lead. Routing stops if consent is missing, and a browser Global Privacy Control signal is treated as an opt-out of sale unless the visitor consents for that request.
Included in every plan
Bring your own TrustedForm account (from ActiveProspect) for consent certificates. We connect it to your forms.
Partner, admin and affiliate portals
Contractors, staff and referral partners each get their own signed-in area on the same platform.
Stripe billing and weekly settlement
Contractors fund their account, are billed per lead and are charged automatically, without anyone invoicing by hand.
Leads delivered to the buyer's CRM
A sold lead lands in the contractor's own CRM, webhook or inbox right away, with retries if the receiving system is down.
A four-step quote request
Homeowners pick a service, describe the job, add contact details and consent in a few taps.
Every listing shows what was checked
Homeowners see how each contractor's license and insurance were checked, and when, so nothing is implied that was not confirmed.
A page for each trade in each metro
A search for roofing in Chicago lands on a page about exactly that job in exactly that place.
Cookie consent banner
Visitors choose whether analytics run, and a Cookie Preferences link lets them change their mind.
Cost and hiring guides
Homeowners find plain guides on costs, return on investment and how to hire a contractor.
Google Lighthouse, measured by Untap Web. Higher is better; 100 is the maximum.
| Category | New site, mobile | New site, desktop |
|---|---|---|
| Performance | 99 | 98 |
| Accessibility | 100 | 100 |
| Best practices | 96 | 100 |
| SEO | 100 | 100 |
Every figure below is counted from the live sitemap or the repository itself. No estimates.
Every surface below runs from a single codebase against one platform core. Portal interfaces are client-confidential, so this map stays abstract on purpose.
A marketplace moves money, leads, and consent records between parties. Each of those flows runs on production-grade infrastructure.
| Area | System | Detail |
|---|---|---|
| Lead Routing | Unified auction | internal partners and external buyers, one pool |
| Ping/Post bidding | real-time buyer auctions, sub-second ping response | |
| CRM & webhook delivery | MarketSharp, custom endpoints, and email, in parallel | |
| Multi-source ingest | affiliates, landing pages, partner feeds, deduplicated | |
| Payments | Stripe | checkout, invoicing, auto-recharge |
| Ledger | balance changes run atomically in the database | |
| Weekly settlement | automated reconciliation | |
| Data & Auth | Supabase Postgres | row-level security, multi-tenant |
| 114 SQL migrations | versioned schema, current migrations after a baseline reset | |
| Zod validation | typed env and API contracts | |
| Compliance | TrustedForm | independent consent certificates |
| TCPA gating | forms hard-block without consent | |
| CSP + signed webhooks | nonce scripts, HMAC verification | |
| Operations | 17 cron jobs | settlement, retries, monitoring |
| GitHub Actions CI | staging and production pipelines | |
| Structured logging | JSON logs across every service |
Structured data is a set of labels in the site's code. Visitors never see them, but Google and AI assistants read them to learn who the business is, where it works, when it is open and what it offers. Clear labels help local and map results, and AI answers, describe the business correctly.
| What search engines are told | Why it helps |
|---|---|
| How to reach the business: customer service emailOrganization · ContactPoint | Gives search engines a direct, correct way to contact the business. |
| How to search the site, using its own search pageWebSite · potentialAction.SearchAction | Tells search engines and assistants where the site's search lives. |
| Each service it offers, as its own entryA page for each trade in each metro.Service | Helps a search for a specific service lead to the page about that service. |
| The areas it serves: the metro area and its stateService · areaServed | Helps search engines show the business to people searching in those places. |
| A price range for its services: the low and high price for the service in that metroService · AggregateOffer | Gives shoppers comparing options a straight answer on price. |
| The questions and answers on its pagesQuestion sets on the home, metro and service pages.FAQPage | Lets AI assistants quote the business's own answers to common questions. |
| The page path, for example Home, Illinois, Chicago Metro Area, RoofingBreadcrumbList | Shows search engines how the pages connect, so results can show a readable page path. |
Scroll-through recordings of the old and new sites. They play silently on a loop; use the controls to pause.
Untapped (custom) work is scoped and priced per project, for businesses that need more than the standard plans cover. Custom work is reviewed by Chris, who gets in touch to talk it through.