How to Set an SEO Budget for 2026 (Allocation Framework)
A percent-of-revenue framework for setting your 2026 SEO budget: how to split it across website, local SEO, and AEO, and what to cut first.
Websites, local SEO and AI search for small businesses in 1 county of the Madison area. Pick your county for local market data and service pages.
Population: U.S. Census Bureau, American Community Survey 5-year estimates.
| County | Population | County service pages |
|---|---|---|
| Dane County, WIWebsitesLocal SEO | 572,674 | Websites in Dane CountyLocal SEO in Dane County |
A new site designed and built for your business. Not a theme, not a page builder, and fast on a phone.
Launch in 3 to 6 weeks
An old, broken or slow site rebuilt on the same domain, so the address customers know keeps working.
Launch in 3 to 6 weeks
Rank in the map pack for the towns you work in, with a Google Business Profile that stays current.
Set up at launch on every plan. Monthly on Growth. Untapped quoted to scope
Your business named when customers ask ChatGPT, Perplexity or Google AI Overviews who to call.
Set up at launch on every plan. Monthly on Growth. Untapped quoted to scope
Plans from $199/mo, no setup fee.
Dane County. Each county has its own page with census data, plans and service pages.
Stand Up is $249 a month on a 1-year term ($199 on a 2-year term). Growth, which adds monthly SEO and monthly AI search work, is $649 a month ($599 on a 2-year term). There is no setup fee.
Sites launch in 3 to 6 weeks once we have everything we need from you (your content, logins and photos). 1-year minimum term (a 2-year term gets the lower price), then month to month. Cancel with 30 days notice.
A percent-of-revenue framework for setting your 2026 SEO budget: how to split it across website, local SEO, and AEO, and what to cut first.
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Waukesha, Brookfield, and Wauwatosa need different GBP and AI Overview tactics than Milwaukee, since 97% of consumers check reviews first. Here's the playbook.
Stand Up and Growth have fixed prices, so your bid is instant. Custom work is reviewed by Chris, who gets in touch to talk it through.
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