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Web design and SEO in McHenry County, IL

Websites, local SEO and AI search for small businesses in McHenry County, including Crystal Lake, Lake in the Hills and Woodstock. Plans start at $199 a month with no setup fee, and your site launches in 3 to 6 weeks.

Rated 5.0 from 2 Google reviews

Who we build for in McHenry County

  • Utilities

    A good site has to make service requests and emergency contacts easy to find.

  • Public Administration

    A good site has to make forms, hours and contacts easy to find.

  • Professional Services

    A good site has to show your credentials and make booking a consultation easy.

What McHenry County's numbers mean for your website

Median household income in McHenry County is about $106,000, higher than in most counties we serve.

Nationally, 97% of adults in households earning $100,000 or more own a smartphone, and 94% have home broadband (Pew Research Center, 2025).

We build light pages that load fast on a phone or a slower connection. Online estimate requests are included in every plan.

83% of McHenry County households own their home, a higher share than in most counties we serve.

Nationally, 97% of consumers read reviews for local businesses (BrightLocal, 2026).

We can add a before and after gallery (included in Growth) and a review request page (included in every plan).

McHenry County has 3 cities of 5,000 or more people, including Crystal Lake, Lake in the Hills and Woodstock.

Nationally, 46% of consumers always or often add "near me" to local searches (BrightLocal, 2025).

Service-area pages for your main cities count toward your page budget. Page budgets by plan.

Source: U.S. Census Bureau, American Community Survey 5-year estimates.

What you get in McHenry County

Plans from
$199/mo on a 2-year term
Setup fee
None
Launch
3 to 6 weeks

Hosting, SSL and monthly maintenance are included, with up to 8 content pages on the lowest plan. Site design licensed. Domain and content owned by client.

Will it pay for itself?

About the McHenry County market

Whether you run a healthcare operation in Woodstock or a manufacturing business in Crystal Lake, you're working in a county where both sectors play a real role. Northwestern Medicine's presence through several hospital campuses anchors the healthcare sector, while the county's manufacturing base in precision metalworking and printing keeps it connected to the broader Chicago metro's industrial supply chain.

Whether you run a restaurant in Woodstock or a retail business in Algonquin anywhere across McHenry County, you're serving a market with an active tourism and visitor economy. The county's Fox River corridor and Chain O'Lakes region draw recreational boaters, anglers, and outdoor enthusiasts from across the Chicago metro, and Crystal Lake, McHenry, and Algonquin have established themselves as retail hubs with a full complement of specialty stores, restaurants, and entertainment options.

Whether you run an agricultural supply business in Harvard or a food production operation anywhere across McHenry County, you're doing business in an agriculturally active county. Local farming supports a farm-to-market pipeline of co-ops, feed suppliers, equipment dealers, and specialty food producers who serve both the commercial and direct-to-consumer markets from Marengo to Huntley.

McHenry County has 312,591 residents and sits on the northwest edge of the Chicago metro, a region of 9,371,595 people. Three cities pass 5,000 residents by a wide margin: Crystal Lake with 40,579, Lake in the Hills with 28,800 and Woodstock with 26,147. Seven ZIP codes cover them, including 60012, 60014, 60098 and 60142. Because Chicago is so close, a site can say plainly whether it serves one city, the county or the wider Chicago suburbs.

The county is well off and settled. Median household income is higher than in most counties we serve, and the most common bracket is the top one, the highest we track. Homeownership is about 83%, also higher than most, and poverty is about 6%, lower than most. The median age is 40.4. If you serve homeowners, a site could emphasize workmanship, licensing, warranties and maintenance plans, and show finished projects by city so a reader can see you work nearby.

Business counts for 2022 total 7,996 establishments. Construction leads with 1,131, ahead of Healthcare with 846, Professional Services with 831, Retail Trade with 816 and Other Services with 802. Hospitality & Food has 645. Construction stands out here at about 36 per 10,000 residents, so a builder or remodeler competes against many peers. A site with detailed project pages, a Google Business Profile that matches it, and clear text for AI search tools can help you hold your own. Untap Web builds those pieces for McHenry County businesses, from Crystal Lake to Woodstock, and keeps them consistent across the site and the listing.

Population
312,591
Metro area
Chicago
ZIP codes served
7
Highest-earning industry
Utilities

Source: U.S. Census Bureau, American Community Survey 5-year estimates. Sources for each figure are listed under the full market data.

Full market data

Local market data

McHenry County, IL. Census and industry figures, each with its source.

Local market data for McHenry County, IL
MeasureMcHenry County
People and households, McHenry County
Population1312,591
Median household income12About $106,000
Households that own their home183%
Median age140.4
Cities of 5,000+13
ZIP codes we serve37
Metro
Metro area1Chicago-Naperville-Elgin, IL-IN-WI
Metro population19,371,595
Median earnings by industry, McHenry County
Utilities1$94,058
Public Administration1$83,945
Professional Services1$82,121
  1. 1.U.S. Census Bureau, American Community Survey 5-year estimates (latest release in our data, 2023 to 2024), via Data USA.
  2. 2.Median household income is our estimate from the census household income brackets: the bracket holding the middle household, interpolated within that bracket.
  3. 3.ZIP codes linked to the county's cities in the Census ZIP Code Tabulation Area relationship files.
ZIP codes we serve in McHenry County

60012, 60014, 60098, 60156, 60013, 60102, 60142

Cities we serve in McHenry County

We work with businesses in every community of 5,000 or more people in McHenry County, IL, and the smaller communities around them.

  • Crystal Lake
  • Lake in the Hills
  • Woodstock

Questions from McHenry County, IL

Do McHenry County businesses compete with the whole Chicago metro online?

McHenry County sits in the Chicago metro, which has 9,371,595 people, and searches can pull from across it. A site could lead with the specific cities you serve, such as Crystal Lake, Lake in the Hills or Woodstock. That keeps the page clearly local, and local search work backs it up.

How busy is the business scene in McHenry County?

The 2022 count shows 7,996 establishments across all sectors, including 1,131 in Construction and 831 in Professional Services. With that many neighbors in the same trades, a site that shows real work and services clearly helps visitors choose. We tailor the focus to your trade.

I searched to hire an SEO company in the Chicago suburbs. Do you work out here?

Yes, we work with McHenry County businesses and the cities around them. Local search work could cover your profile, site pages and the cities you serve, set up for people looking nearby. We cannot control what search engines choose to show.

Does McHenry County's higher income level change how a site should be built?

Median household income here is higher than most counties we serve, and the most common income bracket is the top one, 200,000 and up. A site could focus on quality, clear service detail and easy ways to book or request a quote. We shape that with you rather than assuming what buyers want.

Other counties in the Chicago metro

Counties near McHenry County, IL
CountyPopulation
Cook County, IL5,182,090
DuPage County, IL930,024
Lake County, IL714,223
Will County, IL701,462
Kane County, IL517,255
Lake County, IN500,379

Get a bid for your McHenry County business

Pick a plan and the features you need in the bid builder. Stand Up and Growth have fixed prices, so your bid is instant. Custom work is reviewed by Chris, who gets in touch to talk it through.

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